Services
Calibrated decisions. Committed action.
Founders at this scale often end up with reporting that double-counts, misattributes, and ultimately doesn't reconcile with what the business actually did. We help you understand the gap between what the platforms report and what actually happened — so decisions are calibrated.
Four disciplines. One practice.
01
Digital Operations
Most brands know their DTC channel could do more. We handle the execution — paid, email, site — so you don't have to build the team to do it.
Paid Media
Meta, Google, TikTok. Build, optimize, and own the full paid acquisition funnel.
Email & SMS
Lifecycle strategy and execution in Klaviyo — flows, campaigns, and segmentation that drive repeat revenue.
Site Ops
Day-to-day eCommerce management, UX improvements, and ongoing optimization to keep the store running and converting.
Online Merchandising
Product assortment, positioning, and promotional strategy — built around what actually sells and what the margin can support.
02
Analytics & Reporting
Marketing platforms don't tell the whole story, and we don't pretend they do. We establish the relationship between what's reported and what actually happened — and use that as the foundation for every decision we make.
Performance Reporting
Weekly briefs that surface what actually moved the needle — delivered to your inbox before the week starts.
Attribution Modeling
We establish the relationship between platform-reported outcomes and ground truth, so media decisions are made on calibrated numbers.
Live Dashboard
A purpose-built view of your DTC performance — refreshed daily, with every figure labeled by source, so the numbers behind a decision are never in question.
Channel Mix Analysis
Paid, email, and organic social — broken down by contribution margin, not just revenue, so you know what's actually working.
03
Hypothesis Testing
Most assumptions go untested until they're expensive to unwind. We build a test for the hypothesis first — whether that's a pricing strategy, a positioning angle, or a new channel — and let the data decide.
Test Design
Every experiment starts with a clear hypothesis, defined success criteria, and a realistic timeline — before a single dollar moves.
A/B Testing
Controlled tests across site, email, and paid — designed to isolate variables and produce results you can act on.
Statistical Readout
Confidence intervals, significance thresholds, and a plain-language go/no-go recommendation — no ambiguity.
Roadmap Prioritization
Test results feed directly into what we work on next, so your investment compounds rather than resets.
04
AI & Transformation
Practical AI implementation for DTC and operations teams. Not strategy decks — working systems that change how your business runs.
Workflow Automation
Map your current processes, identify the highest-leverage bottlenecks, and build automated workflows that actually get adopted.
Agentic Systems
AI agents for research, reporting, content, and ops tasks that currently eat your team's time.
Data & Tooling
Connect your stack, clean your data, and build the infrastructure AI actually needs to be useful.
Team Enablement
Get your people using AI effectively — not just with a prompt guide, but with workflows built around how they work.
How we work
Embedded, not arms-length.
We work on retainer, not project engagements. That means we're inside your business: in your Slack, in your dashboards, in your weekly standups. Not delivering a report every six weeks.
Engagements typically start with a 2–4 week diagnostic: we map your current state, identify the gaps that matter most, and propose a focused scope of work. From there, we move into ongoing execution.
Our clients are typically standalone brands doing $5M–$50M in revenue, or multi-brand operators with ambition to grow their portfolio — serious about DTC, not just experimenting with it.
Engagements are priced on a monthly retainer basis, following an initial diagnostic.